“Black men’s attention to their health leaves a lot to be desired,” Jetson said, “and hypertension is especially an issue for people of color.”

So now when guys head to the barbershop — so far 10 are participating — they also can have their blood pressure checked and get information on what to do if their numbers are too high.

“The barbershop is a place where the men feel comfortable, and they’ll open up there while they might not in another setting,” said Jetson.

Click here for the full story on Hair & Health, an initiative of MetroMorphosis/Urban Congress